Trena Laine Olfert is a Certified Grief Recovery Specialist®, Speaker, and Canadian Author who helps forward-thinking corporate teams, executive leaders, and organizations navigate unspoken loss, major life transitions, and workplace disruption.
Built on a 20-year foundation of mastering transformation as a professional educator and masterclass facilitator, Trena’s work bridges the human experience with high-level corporate culture.
After stepping away from two decades in the beauty and scaling sectors, her focus evolved following profound personal loss—an unexpected catalyst that inspired her memoir, Dear Aaron, and the co-founding of the scholarship fund under her late husband.
Today, Trena facilitates high-impact corporate workshops and keynotes for safety-critical operations, professional service firms, and corporate leadership teams.
Dismantling toxic hustle culture and unrealistic productivity timelines, she provides teams with heart, insight, and actionable frameworks to build genuine resilience in today’s messy world.
Transformations
Satisfaction Rate
Grounded Leadership & Culture
For more than 20 years, this work has centered on real careers in motion and real human stories. From boardrooms to national stages, we focus on organizational health, professional confidence, and building sustainable legacies that move beyond hustle culture.
Real-World Impact & Alignment
Through interactive workshops, keynote presentations, and high-level 1:1 mentorship, these frameworks have supported over 1,200 leaders and teams. Today, organizations continue to utilize these tools to foster psychological safety, refine strategic messaging, and lead with genuine intention.
Years of Leadership & Brand Experience
Guiding professionals, founders, and teams through strategic growth and personal alignment.
Leaders & Teams Mentored
Impacted through immersive corporate workshops, strategic containers, and keynotes.
Media & Stage Presence
Featured across TV networks, podcast platforms, keynotes, and national press.
Over two decades of building businesses, facilitating masterclasses, and guiding leaders taught me a fundamental truth: real workplace resilience isn’t about tactics or constant output—it’s about human alignment, psychological safety, and emotional literacy.
When major transitions, corporate shifts, or personal loss occur, our culture teaches us the Universal Myths of Loss—to “be strong,” “keep busy,” and “grieve alone.” Leaders and teams often default to STERBs (Short-Term Energy-Relieving Behaviors), turning to relentless hustle or isolation just to cope.
True resilience isn’t about faking positivity or forcing who you used to be. It’s about pausing the automatic action chain, replacing outdated coping mechanisms with actual emotional completion, and rebuilding with intention.
Today, as a Certified Grief Recovery Specialist®, author, and keynote speaker, I bring these hard-earned tools to boardrooms, event stages, and community spaces—helping individuals and organizations navigate loss, shift identity, and build sustainable cultures.
"You don't have to stay stuck in old models of success or pretend to have it all figured out. You are allowed to pause, complete the past, and lead with intention."
Corporate Grief & Resilience Programs
Unaddressed grief and life transitions cost organizations millions in lost productivity and burnout. Utilizing the Evidence-Based Grief Recovery Method®, Trena facilitates 6-week Employee Assisted Program-aligned corporate programs and confidential 1:1 sessions—giving executives and high-value team members actionable tools for emotional completion.
Who is it for? Forward-thinking organizations, HR managers, EAP coordinators, and leaders navigating corporate restructuring, loss, or team disruption.
Memoir, Legacy & Community Impact
True impact extends beyond the boardroom. Rooted in her published memoir Dear Aaron and screenplay adaptation, Trena’s work extends into national media and community advocacy. This space is also home to the Aaron Daniel Olfert (ADO) Scholarship Fund in partnership with AASP, honoring legacy and empowering emerging leaders.
Who is it for? Media outlets, readers, film partners, creative collaborators, and community organizations dedicated to legacy building.
Courageous Conversations for Stages, Conferences & Summits
From executive keynotes and corporate workshops to our signature Grief & Growth Pop-Up summits, Trena brings hard-earned, honest insights on workplace mental health, grief recovery, and grounded leadership. No surface-level scripts or buzzwords—just transformative conversations that inspire meaningful action.
Who it is for? Event organizers, corporate leadership teams, HR directors, and community event partners looking for an authoritative, relatable speaker.
True impact reaches far beyond a single keynote or boardroom meeting. Drawing from the profound personal loss of her late husband Aaron, her published memoir Dear Aaron, Trena brings unmatched authenticity to every stage, media segment, and workshop.
Through filmed press features, live event panels, and dedicated community work—including the Aaron Daniel Olfert (ADO) Scholarship Fund in partnership with AASP—she bridges the human experience with high-level corporate culture and leadership.
Behind the scenes of live TV segments, podcast interviews, and national press features sharing grounded insight on workplace mental health, leadership, and personal alignment.
High-impact presentations and panel discussions for busy leaders, teams, and organizations seeking real dialogue on building a life-giving, sustainable career.
Giving back to the next generation of leaders, honouring legacy, and driving meaningful community advocacy in partnership with forward-thinking organizations.
6-week EAP programs and interactive team sessions designed to establish psychological safety and replace burnout with intentional action.
